Your brief (and specs)
Everything begins with your brief, whether meticulously detailed or a creative blank canvas. Typically, we will have a couple of quick questions to send you straight back over to make sure we have the clearest idea possible of what you are looking for and this (along with your existing and / or target brand image and tone) gives us our starting point to begin working up initial concepts.
One of the key reasons we love working with our clients regularly is how we develop something akin to telepathy over time in terms of what will and won’t work, which saves a huge amount of time and allows for supersonic turnaround with few obstacles.